GWEN GENG
Projects        About        Index
My journey began with a fascination for mathematics, where I thrive on connecting questions to answers, step by step, through logical frameworks. This way of thinking—discovering cause-and-effect relationships between seemingly unrelated components—now shapes how I approach design.

Graphic design, is an extension of this mindset, a tangible way to express abstract connections. Whether working with stones to digital code, typefaces to outer space, or motion to playgrounds, I explore the invisible links between ideas and forms. Mathematics provides the structure for my logic, while design channels my emotions into expression. I am a reflection of this interconnection—like text on a page, code in a program, or movement in a sequence—each part contributing to a larger narrative.


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Education
09/2023–Present
ArtCenter College of Design,
Pasadena, CA, USA
Candidate for a Master of Fine Arts in Graphic Design
Specialization in Brand Identity, Web Design, and Motion Design

09/2017–12/2021
ArtCenter College of Design,
Pasadena, CA, USA
Bachelor of Fine Arts in Graphic DesignExperience
06/2023–Present
Freelance Graphic Designer
 Client: Megan Bowker, Gaosheng, HDB, RemoteCollaborated with creative directors to develop and execute product launches, focusing on brand identity, motion design, web design, and innovative packaging projects. Led the creation of cohesive and engaging visual assets, ensuring consistent brand messaging across all media.

01/2024–04/2024
Teaching Assistant
ArtCenter College of Design, Pasadena, CA
Aided instructor Brad Bartlett in Advanced Transmedia Studio. Helped students with conceptual ideations and creative questions during and after class. Provided feedback and critiques to the students throughout project development.

03/2022–08/2022
Graphic Design Intern
Pentagram, New York, NY
Worked with Natasha Jen’s creative team on the development and implementation of creative requirements, including brand identity, brand strategy, user interface and motion for clients including Google, Lightmatter, Galaxy, and Center for Architecture.

06/2020–09/2020
Graphic Design Intern
RELATED DEPARTMENT, Shanghai, China
Worked with creative team to develop visual identities, brand applications, editorial design, web design and product photography for artists, events and companies. Participated in the 2020 Shanghai abC Art Book Fair, assisting with the development of the visual identity for the book publisher Page Bureau, overseeing product production, organizing the display setup, managing sales, and engaging with visitors.
Recognition
Place, Practice, Performance (Book Design)
Type Directors Club 2024, Communication Design Award
ADC Young Ones 2024 Annual Awards, Publication Design, Merit Prize
Communication Arts 2024, Competition Winner
Core 77 Design Awards 2024, Student Notable

Odyssey (Typeface Design)
Core 77 Design Awards 2024, Student Notable

Playground Projects (Visual Identity Design)
Type Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Graduate 360, Graduation Work of Year 2022

Rong (Brand Identity Design)
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Graphis New Talent Award 2022, Silver

Glenstone (Visual Identity Design)
Type Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Communication Arts 2022, Competition Winner
Graduate 360, Graduation Work of Year 2022

Mount Wilson Observatory (Brand Identity Design)
Graphis New Talent Award 2022, Platinum
Communication Arts 2022, Competition Winner

Spector Books (Visual Identity Design)
Graphis New Talent Award 2022, Gold
©2024 GwenGeng