GWEN GENG
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My journey began with a fascination for mathematics, where I thrive on connecting questions to answers, step by step, through logical frameworks. This way of thinking, discovering cause-and-effect relationships between seemingly unrelated components, now shapes how I approach design.

Graphic design, is an extension of this mindset, a tangible way to express abstract connections. Whether working with stones to digital code, typefaces to outer space, or motion to playgrounds, I explore the invisible links between ideas and forms. Mathematics provides the structure for my logic, while design channels my emotions into expression. I am a reflection of this interconnection—like text on a page, code in a program, or movement in a sequence—each part contributing to a larger narrative.


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Education
09/2023–Present

ArtCenter College of Design,
Pasadena, CA, USA
Candidate for a Master of Fine Arts in Graphic Design
Specialization in Brand Identity, Web Design, and Motion Design

09/2017–12/2021

ArtCenter College of Design,
Pasadena, CA, USA
Bachelor of Fine Arts in Graphic Design
Experience
06/2025–Present

Product Designer
Two Things, New York
Worked on visual design within a product design team for a global client in the entertainment industry. Led art direction across web and app experiences, translating UX strategies into cohesive visual systems. Contributed motion and code-based assets to support development of a new digital experience.

07/2025–08/2025

Freelance Graphic Designer
Massive Assembly, Los Angeles Collaborated with the studio’s design team on branding direction for a global esports client, developing visual directions for digital experience and identity design.


01/2024–04/2024

Teaching Assistant
ArtCenter College of Design, Pasadena
Aided in Advanced Transmedia Studio, a course focused on book and interactive installation design. Helped students with conceptual ideations and creative questions during and after class. Provided feedback and critiques to the students throughout project development.

01/2024–04/2024

Freelance Graphic Designer
Client: Megan Bowker, HDB
Collaborated with creative directors on product launches in the food industry, focusing on cohesive packaging, brand identity, and art direction.

03/2022–08/2022

Graphic Design Intern
Pentagram, New York
Worked with Natasha Jen’s creative team on the development and implementation of creative requirements, including brand identity, brand strategy, user interface and motion for clients including Google, Lightmatter, Galaxy, and Center for Architecture.

06/2020–09/2020

Graphic Design Intern
RELATED DEPARTMENT, Shanghai
Worked with creative team to develop visual identities, brand applications, editorial design, web design and product photography for artists, events and companies. Participated in the 2020 Shanghai abC Art Book Fair, assisting with the development of the visual identity for the book publisher Page Bureau, overseeing product production, organizing the display setup, managing sales, and engaging with visitors.


Recognition
Cargo, Site in Use
“This Week on Cargo” 2025, Issue 346, featured my portfolio website

Lithographix ArtCenter Alumni Gallery, 2025
Go Skate Day Poster

Dwelling Space (Website Design)
Type Directors Club 2025, Communication Design, Shortlist
Young Ones Portfolio 2025, Shortlist

Place, Practice, Performance (Book Design)
Type Directors Club 2024, Communication Design Award
ADC Young Ones 2024 Annual Awards, Publication Design, Merit Prize
Communication Arts 2024, Competition Winner
Core 77 Design Awards 2024, Student Notable

Odyssey (Typeface Design)
Core 77 Design Awards 2024, Student Notable

Playground Projects (Brand Identity Design)
Type Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Graduate 360, Graduation Work of Year 2022

Glenstone (Brand Identity Design)
Type Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Communication Arts 2022, Competition Winner
Graduate 360, Graduation Work of Year 2022

Mount Wilson Observatory (Brand Identity Design)
Graphis New Talent Award 2022, Platinum
Communication Arts 2022, Competition Winner

Spector Books (Brand Identity Design)
Graphis New Talent Award 2022, Gold

Rong (Brand Identity Design)
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Graphis New Talent Award 2022, Silver

2023–Present
ArtCenter Graduate Continuing Scholarship
ArtCenter Graduate Scholarship

2019–2021
ArtCenter Undergraduate Continuing Scholarship


©2025 GwenGeng