GWEN GENG
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Recognition GlenstoneType Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Communication Arts 2022, Competition Winner
Graduate 360, Graduation Work of Year 2022
Glenstone, one of the newest culture centers, harmonizes art, architecture, and nature to provide an evolving exhibiting space for influential post-WWII artworks, celebrating their historical impact on contemporary culture. Inspired by its vision of being a state of mind, the new identity system integrates the energy of architecture, the power of art, and the restorative qualities of nature to create an organic and adaptive visual interpretation of the spirited environment at Glenstone.

Related Projects: Playground Projects

Visual Identity, Exhibition Design, Web Design
Special thanks to Charlie Shi, Brad Bartlett


The redesigned logotype reflects Glenstone's architectural language, featuring intersecting lines that form a partially open framework. This structure represents the seamless dialogue between interior spaces and the surrounding landscape, embodying the museum’s core philosophy.
The poster series reflects the harmony between humanity and nature at Glenstone, offering an engaging narrative on post-World War II artists and art movements.
BROCHURE
SPATIALThrough dimensional and material studies, the identity system demonstrates how the logo seamlessly interacts with Glenstone’s architecture and natural environment, reinforcing the museum’s vision of integration and connection.
WEBSITEThe digital platform delivers an engaging and accessible experience, providing clear pathways to explore the stories of post-World War II artists while immersing visitors in Glenstone’s narratives.
SOCIAL MEDIASocial media creates further opportunities for connection, inviting audiences to engage with Glenstone through inclusive and diverse perspectives, bridging the museum’s physical and virtual presence.
©2024 GwenGeng