Recognition
GlenstoneType Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Communication Arts 2022, Competition Winner
Graduate 360, Graduation Work of Year 2022
Glenstone, a cultural center in Potomac, Maryland, harmonizes art, architecture, and nature to provide an evolving exhibiting space for influential post-WWII artworks, celebrating their historical impact on contemporary culture. Inspired by its vision of being a state of mind, the new identity system integrates the energy of architecture, the power of art, and the restorative qualities of nature to create an organic and adaptive visual interpretation of the spirited environment at Glenstone.
Related Projects: Playground Projects
Visual Identity, Exhibition Design, Web Design
Special thanks to contributor: Qi zhu and Charlie Shi, instructor: Brad Bartlett
The redesigned logotype reflects Glenstone's architectural language, featuring intersecting lines that form a partially open framework. This structure represents the seamless dialogue between interior spaces and the surrounding landscape, embodying the museum’s core philosophy.
The poster series highlights the post-WWII artworks exhibited at Glenstone while emphasizing the museum’s vision of harmony between humanity and nature. Designed as an extension of the exhibition, the posters serve both as visual storytelling and as a promotional medium, inviting viewers to engage with Glenstone’s unique blend of art, architecture, and landscape.
BROCHURE
SPATIALThrough dimensional and material studies, the identity system demonstrates how the logo seamlessly interacts with Glenstone’s architecture and natural environment, reinforcing the museum’s vision of integration and connection.
WEBSITEThe digital platform extends Glenstone’s mission beyond its physical space, serving as a lasting archive that preserves and shares the stories of post-World War II artists for years to come. The website provides continuous access to Glenstone’s narratives, reaching a global audience and ensuring international recognition of its exhibitions and vision.
SOCIAL MEDIA
Social media extends Glenstone’s reach by promoting current exhibitions and special events while offering insights into the artists’ stories and creative processes. It creates further opportunities for connection, inviting audiences to engage with Glenstone through diverse perspectives.