X Games RebrandX Games is an annual action sports event spotlighting skateboarding, BMX, motocross, and snowboarding. This rebrand reimagines its visual identity for a new generation of riders and viewers. Inspired by the event’s “go extreme” spirit, the logo and type system use bold forms and exaggerated perspectives to reflect motion, risk, and the thrill of the unknown.
Brand Identity, Website Design, Event Design
IDENTITY
The logo draws inspiration from the spirit of going extreme and exploring the unknown, incorporating angular forms that capture the dynamic movement of action sports.
The perspective type treatment captures the spirit of constant exploration, going extreme, and making a bold statement that pushes beyond the ordinary.
WEBSITE DESIGN
The website highlights this year’s latest and upcoming events, along with essential information. Visitors can explore past and present events and jump straight into any event page from the homepage.
APPLICATIONI also designed an event app to help visitors navigate on-site with real-time updates, schedules, and event information. It enhances the live experience by keeping everything at their fingertips.
SOCIAL MEDIA
OUTDOOR BILLBOARD
PRINTED COLLATERAL
MERCHANDISE