Go Skate DayGo Skate Day is a rebranding project for the national festival “Go Skateboarding Day,” an annual event that unites skateboarders of all levels to ride together and spark energy for the sport worldwide. Initially a niche and marginalized subculture, skateboarding has now entered the mainstream spotlight, especially following its recognition as an official Olympic sport. This rebrand aims to promote skateboarding, raise awareness, and celebrate its vibrant, boundary-pushing culture.
Brand Identity, Event Design, Motion Design
BRAND ELEMENT
Drawing inspiration from the distinctive shapes of skatepark obstacles—ramps, rails, and bowls—for designing a custom typeface, and infusing the rebellious energy of street culture through a bold color palette, the new design system embraces a dynamic, free-spirited aesthetic. It captures skateboarding’s inventive and fearless spirit, reflecting the sport’s ever-evolving creativity.
EVENT BROCHURE
EVENT NAME TAG
OUTDOOR BILLBOARD
MERCHANDISE
WEBSITE DESIGN