Glenstone
Visual Identity, Exhibition Design, Web Design
Glenstone is a contemporary cultural center that brings art, architecture, and nature into harmony, creating an evolving space for post-WWII artworks and their influence on today’s culture. Inspired by its vision of being a “state of mind,” the new identity integrates the energy of architecture, the power of art, and the restorative qualities of nature.
RecognitionType Directors Club 2022, Communication Design Award
ADC Young Ones 2022 Annual Awards, Communication Design, Shortlist
Communication Arts 2022, Competition Winner
Graduate 360, Graduation Work of Year 2022
Identity
The redesigned logotype reflects Glenstone's architectural language, featuring intersecting lines that form a partially open framework. This structure reflects the seamless dialogue between the museum’s interior spaces and the surrounding landscape.
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The poster series reflects the harmony between humanity and nature at Glenstone, offering an engaging narrative on post-World War II artists and art movements.
BROCHURE
SPATIALThrough dimensional and material studies, the identity system demonstrates how the logo seamlessly interacts with Glenstone’s architecture and natural environment, reinforcing the museum’s vision of integration and connection.
WEBSITE
The digital platform delivers an engaging and accessible experience, providing clear pathways to explore the stories of post-World War II artists while immersing visitors in Glenstone’s narratives.
SOCIAL MEDIASocial media creates further opportunities for connection, inviting audiences to engage with Glenstone through inclusive and diverse perspectives, bridging the museum’s physical and virtual presence.