Genius RebrandGenius is an online platform that brings music and meaning together through annotated lyrics, context, and cultural insight. The new brand identity extends this mission beyond music, aiming to connect communities to the creative heart by providing a platform for immersive annotations and storytelling across diverse cultural expressions. It creates a space for exploring the stories behind the work, fostering engaging discussion and shared discovery.
UI/UX Design, Brand Identity, Research & Strategy
IDENTITY
The Genius logo takes inspiration from the act of annotation, with a shape resembling an annotation tag that reflects the brand’s mission of adding meaning and interpretation. It directly ties to Genius’ role as a platform for deeper understanding and enhances visual interaction, making content exploration more engaging.
IcongraphyPatterns
APPLICATION DESIGN
Main User FlowSite MapAPP Store
POSTERS